Latto and Doja Cat turn up the nostalgia with the official music video for Okayyy, their playful collaboration from Latto’s fourth studio album, Big Mama.
Released July 21, the visual leans heavily into early 2000s style, pairing throwback fashion with glossy cinematography and a playful sense of excess. Latto and Doja Cat bring their larger than life personalities to the screen, surrounded by luxury settings, eye catching styling and a cast of characters that add to the video’s mischievous energy.
The video moves between intimate bedroom scenes, a lavish bathroom, recording studio moments and even a jail visitation, creating a fast moving visual world that matches the song’s confident attitude. Home video style footage is mixed with more polished shots, giving the clip a nostalgic feel while keeping it firmly rooted in contemporary rap culture.
Musically, Okayyy brings together Latto’s punchy Southern rap style with Doja Cat’s playful delivery. The track appears on Big Mama, which was released May 29, and stands out as one of the album’s star powered collaborations.
The collaboration also highlights the natural chemistry between the two artists. Latto sets the tone with her confident verses, while Doja Cat matches that energy with a sharp and charismatic performance that gives the track another layer of personality.
Visually, the pair fully embrace the video’s Y2K aesthetic, from the fashion to the handheld camera work. The approach taps into the era’s iconic music video language while allowing both artists to put their own modern spin on it.
Okayyy arrives during a major chapter for Latto, following the release of Big Mama, which brought together a wide range of collaborators while further establishing her versatility as a rapper and performer. The album also marked a particularly significant period in her personal life as she transitioned into motherhood while creating the project.
With Okayyy, Latto and Doja Cat turn a fan favorite collaboration into a colorful visual statement, blending Y2K nostalgia, confident performances and undeniable star power into one of the more playful rap videos of the summer.
