In an era where the world seems to be more divided and isolated than ever, there emerges a voice, a beacon of hope, that seeks to remind us of the innate connection and love that binds us all. Nicholas Max, an artist whose life and work are a testament to the belief that “everything in this world… and beyond… is art,” has recently unveiled his latest musical offering, “TOUCH.” This new single not only showcases his undeniable talent but also serves as a poignant reminder of the human need for connection, a theme that has become all the more relevant in today’s context.
Nicholas Max is not just a musician; he is an artist in the truest sense of the word. With a life dedicated to the pursuit of artistic expression, whether through music, acting, filmmaking, or the simplicity of a meaningful conversation, Max believes in the power of free will as the brush and paint with which we create our lives. His mission is to help the world remember who we are, one person at a time, and to paint this world into the masterpiece it was intended to be. “Life is art. Life is what we choose it to be by virtue of our choices. Our creations. We are creating in every moment,” Max states, embodying his philosophy in every aspect of his being.
“TOUCH,” written, arranged, and performed by Nicholas Max, and brought to life with the collaborative efforts of producer Da’Vinci, mixer Max “Max the Engineer” Morin, and master Chris Gehringer, is a testament to Max’s dedication to his craft. Recorded at Donut Shop Studios in NYC, the track is a fusion of pop and R&B, though Max himself hesitates to confine his sound within labels. He describes his music as rooted in love, aiming to serve as a mode of communication between heart and soul, musician and listener, and even the listener and themselves. For those experiencing his sound for the first time, Max hopes to leave them feeling “good,” a reflection of his intention with every piece of music he creates.
The inspiration behind “TOUCH” is deeply personal and reflective of the challenging times faced by many during the pandemic. Living alone in the South Bronx, NYC, far from his closest family and choosing not to receive the vaccine, Max found himself in extended isolation, a state that can have profound effects on mental health. “TOUCH” emerged from this period as a reminder of the visceral, human need for connection, for hugs, for love. It is a snapshot of a moment in time, a call for empathy, understanding, and, above all, connection in a world that seems increasingly cold and distant.
The production of the music video for “TOUCH” was entrusted to View Maniac, whose magical gifts brought the song’s message to life visually. Through their collaboration, the essence of “TOUCH” has been encapsulated in a form that not only enhances the listening experience but also visually communicates the song’s profound message.
Nicholas Max’s “TOUCH” is more than just a single; it is a movement, a call to remember the fundamental human need for connection and love. In a world where we are often reminded of our differences, Max’s music serves as a bridge, reminding us of our shared humanity and the beauty that lies in coming together, even in the toughest of times.
