Slayyyter turns luxury, attitude and unapologetic pop excess into a visual statement with the official music video for “brand new chanel$.”
The track finds the pop provocateur leaning into her signature blend of glossy production, hyperpop energy and tongue-in-cheek confidence. From the song’s title alone, Slayyyter makes it clear that “brand new chanel$” is built around a larger-than-life persona — and the accompanying visual embraces that attitude from beginning to end.
The video places Slayyyter at the center of a high-fashion-inspired world, matching the song’s flashy aesthetic with a playful visual identity. Rather than toning down her personality, she doubles down on the exaggerated glamour and rebellious energy that have become central to her artistry.
Musically, “brand new chanel$” showcases Slayyyter’s ability to blur the lines between pop, electronic music and underground club culture. The production provides a sleek backdrop for her provocative delivery, while the infectious hooks give the track the immediate appeal of a modern pop anthem.
The release also highlights Slayyyter’s evolution as an artist. Since breaking through with her internet-born pop aesthetic, she has built a devoted following by embracing maximalist production, bold visuals and an intentionally over-the-top approach to pop stardom.
With “brand new chanel$,” Slayyyter once again proves that she has no interest in playing it safe. The accompanying video turns the song’s extravagant attitude into a full visual experience, delivering a glamorous, chaotic and distinctly Slayyyter take on contemporary pop.
