Ye returns with the official video for Father, his collaboration with Travis Scott, offering one of his most visually unconventional releases to date. The track serves as the lead single from his 2026 album Bully, blending industrial hip hop, trap and gospel influences.
Directed by Bianca Censori, the video unfolds as a single continuous shot, creating an immersive, almost theatrical experience. Set inside a minimalist church, the visual quickly shifts from grounded imagery to surreal spectacle, transforming the setting into a symbolic space that explores themes of faith, identity and transformation.
Rather than following a traditional narrative, Father leans into chaos and contrast. Scenes evolve unpredictably as a congregation carries on while bizarre moments unfold around them. A knight on horseback enters the space, police interrupt a service, and flashes of performance art blur the line between reality and imagination.
As the video progresses, its surreal tone intensifies. Sci fi elements emerge with astronauts and alien imagery, culminating in a reveal that reframes the identities of both artists. Travis Scott’s appearance adds another layer to the unfolding spectacle, closing the visual on a striking and unconventional note.
Musically, Father pairs Ye’s introspective delivery with atmospheric production, while Travis Scott complements the track with his signature melodic presence. The song’s fusion of gospel undertones and experimental hip hop aligns with the video’s symbolic imagery, reinforcing the project’s overarching themes.
With Father, Ye continues to push the boundaries of music video storytelling, favoring abstract visuals and conceptual direction over straightforward narratives. The official video stands as a bold, conversation starting piece that blends performance, art and symbolism into a single continuous vision.
The Father official video is now available to watch on YouTube.
